The hershey company selects marketing analytics company in4mation insights, llc, for media mix modeling to help unlock future growth

Needham, mass.--(business wire)-- #mmm--in4mation insights llc, a ma-based leading innovator in media optimization and the practical application of hierarchical bayesian models and the hershey company, are pleased to announce a multi-year strategic partnership for media mix modeling & optimization tools and services. in4mation insights will leverage its advanced bayesian analytics tools to develop modern, customized media mix models that will help address the evolving challenges in media and to tr.
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