Hilton introduces first global brand platform “hilton. for the stay” putting the hotels back into hotel marketing

Mclean, va.--(business wire)--hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. “hilton. for the stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, clichÉ walks on the beach and generic descriptions of travel. hilton is debuting “it mat
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