Hilton annual trends report predicts 2025 to be the “year of the travel maximizer”

Mclean, va.--(business wire)--2024 was the year of the great recharge, where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guest rooms took off. today, as the post-pandemic leisure travel boom normalizes, travelers surveyed in hilton's annual trends report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. “our 2025 trends report uncovers what has been simmer.
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