Champion reminds the world that hoodies are still the real deal, 80+ years after inventing them for the sidelines

Winston salem, n.c.--(business wire)--today, champion athleticwear, makers of authentic athletic apparel since 1919, is celebrating its place in sports history as the inventor of the world's first hoodie. as the originator and as the brand who carries the standard of excellence within the hoodie category, champion is launching the “be your own” campaign as an ode to the hoodie. the integrated marketing campaign is a movement to solidify champion's place in the athleticwear category as the origi
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