Hanesbrands adds lf corporation as a distribution partner in south korea to expand the number of champion brand stores in south korea

Hanesbrands announced that it has added lf corporation as a distribution partner in south korea to expand the number of champion brand stores in south korea. the number of champion points of distribution in south korea, including stores, shop-in-shops and e-commerce, is expected to nearly triple to more than 30 by the end of 2020 and will continue to expand over the next five years. lf corporation is a leading operator of apparel retail stores and e-commerce platforms. lf directly operates more than 1,400 brand stores in south korea. lf plans to quickly expand champion points of distribution selling the brand’s global line of apparel and accessories by the end of 2020. retail stores and shop-in-shops will be located near and in, respectively, the country’s major department stores and shopping malls. in addition, lf will distribute champion products to the company’s around the corner multibrand lifestyle apparel stores and to other parts of its online and store network. champion has doubled its global net sales in the past three years with strong double-digit compound annual growth rates in the united states, europe and asia.
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