Champion® athleticwear announces a multi-year collaboration with the g.o.a.t.

Winston salem, n.c.--(business wire)--champion athleticwear, makers of authentic athletic apparel since 1919, and authentic brands group (abg), a global brand development company today announced a multi-year collaboration for the muhammad ali brand. through the partnership, muhammad ali will be the muse for a comprehensive, global campaign that will include integration across the champion platforms and a series of product collections and limited edition drops. champion will utilize muhammad ali
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