Hasbro launches imaginative play-doh barbie playsets in licensing collaboration with mattel

Pawtucket, r.i. & el segundo, calif.--(business wire)--hasbro, inc. (nasdaq: has) and mattel, inc. (nasdaq: mat) today announced the launch of a new play-doh barbie collection from hasbro's new licensing collaboration with mattel. this unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever doh-ified fashions they can imagine. the play-doh barbie line will be sold by hasbro, launching in target st.
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