Grove collaborative taps novi to power verified product claims across its full marketplace

Partnership signals industry shift as retailers demand verified, cross-category product data san francisco , aug. 11, 2025 /prnewswire/ -- grove collaborative (nyse: grov), the one-stop online destination for everyday essentials that create a healthier home and planet, today announced it has partnered with novi, the infrastructure layer for verified product claims, to bring additional third-party claim validation to the forefront of its e-commerce experience. the partnership aims to expand grove's leadership on ingredient guidance as well as the company's no way ingredients list — a commitment to keeping harsh chemicals out of the essentials you use every day — to set an even higher standard for the industry.
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