Athleta debuts ‘the athleta look'

San francisco--(business wire)--athleta, a gap inc. (nyse: gps) brand, today announced the launch of the athleta look, a unique styling formula, and a corresponding eight piece performance-based capsule collection that brings the formula to life. created with women, for women, the brand's design and styling teams tapped key customer insights to deliver outfitting that features the same performance properties as athleta's technical pieces and seamlessly transitions throughout the day without com
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