Athleta launches athletawell, an immersive digital platform for women to connect on a range of topics rooted in female wellbeing

San francisco--(business wire)--today, athleta (nyse: gps) announced the launch of athletawell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empowered women. as a brand with a mission of empowering women and girls, the platform is rooted in these values and aims to create a community for women. athletawell is an integral part of athleta's evolution from a performance brand to a true lifestyle brand and a key component of its power plan growth
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