Forrester's brand experience index reveals a stark perception gap between customers and noncustomers across industries and regions

Nashville, tenn. & cambridge, mass.--(business wire)--according to forrester's (nasdaq: forr) brand experience index (bx index™), both customers and noncustomers are more likely to purchase from, recommend, prefer, and pay a premium for brands with strong brand experience (bx) scores. across all industries and countries, the average customer bx index score consistently surpasses the noncustomer score, with differences ranging from 5 to 30 points. for example, in the us, tesla earns a relatively.
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