Group 1 automotive selects acxiom to lead enterprise-wide customer data platform

Conway, ark.--(business wire)--acxiom®, the customer intelligence company, today announced that one of the largest automotive groups in the united states, group 1 automotive (group 1), has engaged acxiom to implement a customer data platform (cdp) powered with its real identity™ solution across group 1's network of new and used vehicle dealerships. this privacy-first platform reconciles data from diverse touchpoints into a single customer view, empowering group 1 with the insight needed to deli.
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