Alphabet Inc. (NASDAQ:GOOG) Maintains "Buy" Rating Amid Antitrust Scrutiny

• Alphabet Inc. (NASDAQ:GOOG) retains a "Buy" rating from Cowen & Co. despite challenges, including potential antitrust fines and competition.
• The partnership with Samsung and the launch of AI features demonstrate Alphabet's commitment to innovation in the tech industry.
• Despite increased competition from Nvidia-backed Perplexity AI, Alphabet's stock shows resilience with a 1.95% increase, highlighting its strong market position.

Alphabet Inc. (NASDAQ:GOOG) is a leading technology company known for its search engine, Google. It operates in various sectors, including digital advertising, cloud computing, and consumer electronics. Alphabet faces competition from companies like Microsoft and Amazon. On July 9, 2025, Cowen & Co. reiterated its "Buy" rating for GOOG, with the stock priced at $178.68.

Despite the "Buy" rating, Cowen & Co. suggests a "hold" action, indicating that investors should maintain their current positions. This comes as Alphabet faces challenges, such as unresolved disagreements with hotels and airlines over search result presentations. This issue could lead to a significant antitrust fine from the European Union.

Alphabet's collaboration with Samsung showcases its commitment to innovation. Samsung's new AI features, powered by Google's Gemini, highlight the integration of advanced AI into Samsung's products. This partnership emphasizes Google's role in enhancing AI-driven functionalities in the tech industry.

Meanwhile, Nvidia-backed Perplexity AI has launched Comet, an AI-powered web browser, to challenge Google Chrome's market dominance. This move signifies increasing competition in the browser market, potentially impacting Alphabet's market share. Despite these challenges, GOOG's stock price has increased by 1.95%, trading at $178.58.

GOOG's stock has shown resilience, trading between $175.65 and $180.27 today. Over the past year, it reached a high of $208.7 and a low of $142.66. With a market capitalization of approximately $2.16 trillion and a trading volume of 16,068,307 shares, Alphabet remains a significant player in the tech industry.

• Bank of America Securities reiterates a "Buy" rating for Alphabet Inc. (NASDAQ:GOOG), with a price target of $200 despite current challenges.
• The debate on Google's AI strategy divides investors, focusing on its data advantage versus potential user engagement loss to competitors like ChatGPT.
• Alphabet's stock price reflects a 1.71% increase, trading between $168.65 and $174.64, with a market capitalization of approximately $2.11 trillion.

Alphabet Inc., trading on NASDAQ under the symbol GOOG, is a leading technology company known for its search engine, Google, and its ventures into artificial intelligence (AI). On June 26, 2025, Bank of America Securities reiterated its "Buy" rating for GOOG, with the stock priced at $174.43. This decision reflects the ongoing debate on Wall Street about Google's future in AI, as highlighted by Benzinga.

The division among investors is evident, as over 200 investors attended a debate hosted by Bank of America Securities. Proponents of Google's AI strategy emphasize the company's significant data advantage and potential for monetization. However, skeptics express concerns about losing user engagement to competitors like ChatGPT and potential risks in monetization.

Analyst Justin Post maintains a Buy rating for Alphabet, setting a price target of $200. Despite the current stock price of $174.43, reflecting a 1.71% increase, there are broader concerns. These include potential share loss, challenges in monetization, and the implications of Apple Inc.'s response to the Department of Justice trial outcome.

Bears in the discussion highlight the risk of engagement loss and the possibility of needing to reset estimates due to these challenges. The stock has traded between $168.65 and $174.64 today, with a market capitalization of approximately $2.11 trillion and a trading volume of 25.6 million shares. Over the past year, GOOG has reached a high of $208.70 and a low of $142.66.

Alphabet Inc. (NASDAQ:GOOG) is a leading technology company known for its dominance in the search engine market through Google. It also has a strong presence in digital advertising, cloud computing, and various other tech ventures. As a major player in the tech industry, Alphabet competes with companies like Amazon, Microsoft, and Facebook.

GOOG's recent performance shows a slight decline of 1.41% over the past month. This minor dip could be a strategic entry point for investors. The stock's 10-day performance indicates a more significant decrease of 4.07%, suggesting a short-term correction. Such fluctuations are common in the stock market and can present opportunities for savvy investors.

Analysts project a growth potential of 13.98% for GOOG, indicating that the stock could appreciate significantly from its current levels. The target price is set at $195.50, reflecting confidence in the stock's recovery and growth prospects. This projection aligns with the company's strong market position and innovative capabilities.

GOOG's Piotroski Score of 8 highlights its solid financial health and operational efficiency. This score suggests that Alphabet is well-equipped to sustain its growth and effectively navigate market challenges. A high Piotroski Score is a positive indicator for investors, as it reflects the company's ability to generate profits and manage its resources efficiently.

The recent price dip, combined with GOOG's strong fundamentals and growth potential, makes it an attractive option for long-term investors. The stock's ability to reach a local minimum could signal a potential reversal, offering a strategic entry point. Alphabet's proven track record and market leadership further enhance its appeal as a top investment choice.

• Goldman Sachs analyst Eric Sheridan sets a price target of $220 for NASDAQ:GOOG, indicating a potential increase of about 29.18%.
• Alphabet's focus on artificial intelligence and integration of conversational AI into search functions are key drivers of its optimistic outlook.
• The company's strong financial metrics, including a low price-to-earnings ratio, high profitability, and substantial cash reserves, support its growth potential.

Alphabet Inc., listed on the NASDAQ as GOOG, is a leading technology company known for its search engine, Google, and its various digital services. Recently, Eric Sheridan from Goldman Sachs set a price target of $220 for GOOG, which was trading at $170.31 at the time. This suggests a potential increase of about 29.18%, as highlighted by Benzinga.

Alphabet's focus on artificial intelligence, showcased at its latest I/O conference, is a key driver of this optimistic outlook. The company is integrating conversational AI into its search functions, enhancing user experience while maintaining ad monetization. Despite concerns about AI disrupting search, Alphabet's vast user base and exclusive data position it as an industry leader.

Alphabet's financial metrics further support its growth potential. The company is trading at its lowest price-to-earnings ratio in a decade, making its valuation appealing. Additionally, Alphabet has strong profitability, substantial cash reserves, and a faster earnings growth rate compared to competitors, reinforcing its market position.

GOOG's current stock price is $170.37, reflecting a slight decrease of 1.43% or $2.48. The stock has traded between $168.65 and $171.06 today, with a 52-week high of $208.70 and a low of $142.66. With a market capitalization of approximately $2.06 trillion and a trading volume of 24.65 million shares, GOOG remains a significant player in the tech industry.

Alphabet (NASDAQ:GOOG) shares gained more than 3% in pre-market today after the tech giant reported first-quarter earnings that blew past expectations and reaffirmed its aggressive push into artificial intelligence, despite mounting global economic headwinds.

The Google parent posted earnings of $2.81 per share on revenue of $90.23 billion for the quarter ending March 31. While total revenue came in roughly in line with forecasts, operating income impressed at $30.6 billion, comfortably exceeding analyst estimates.

Alphabet continued to ramp up spending to support its AI ambitions, with capital expenditures reaching a record $17.2 billion. The company reiterated plans to invest $75 billion over the year to enhance its AI capabilities—a bold bet as competition intensifies, including from lower-cost AI models emerging overseas.

Google Search and related services generated $50.7 billion in revenue, up from $46.16 billion a year ago and slightly ahead of Wall Street expectations. The company highlighted growing user engagement with its AI Overviews feature, now reaching 1.5 billion monthly users.

Elsewhere, YouTube ad revenue rose to $8.93 billion, and Google Cloud grew to $12.26 billion, maintaining its upward trajectory and aligning with analyst projections.

Alphabet (NASDAQ:GOOG) shares gained more than 3% in pre-market today after the tech giant reported first-quarter earnings that blew past expectations and reaffirmed its aggressive push into artificial intelligence, despite mounting global economic headwinds.

The Google parent posted earnings of $2.81 per share on revenue of $90.23 billion for the quarter ending March 31. While total revenue came in roughly in line with forecasts, operating income impressed at $30.6 billion, comfortably exceeding analyst estimates.

Alphabet continued to ramp up spending to support its AI ambitions, with capital expenditures reaching a record $17.2 billion. The company reiterated plans to invest $75 billion over the year to enhance its AI capabilities—a bold bet as competition intensifies, including from lower-cost AI models emerging overseas.

Google Search and related services generated $50.7 billion in revenue, up from $46.16 billion a year ago and slightly ahead of Wall Street expectations. The company highlighted growing user engagement with its AI Overviews feature, now reaching 1.5 billion monthly users.

Elsewhere, YouTube ad revenue rose to $8.93 billion, and Google Cloud grew to $12.26 billion, maintaining its upward trajectory and aligning with analyst projections.