General mills accelerates growth with blue buffalo expansion into fresh and edgard & cooper u.s. launch

Minneapolis--(business wire)--general mills today announced two new launches within its north america pet segment with initiatives from blue buffalo and edgard & cooper, designed to meet evolving pet parent preferences and accelerate the company's growth in pet feeding. blue buffalo to launch “love made fresh” blue buffalo — the most loved and trusted natural pet food brand in the u.s. — is entering fresh pet food with the national launch of “love made fresh,” offering pet parents more ways.
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