General mills' progresso soup drops campaign wins gold and silver lions at cannes lions international festival of creativity

Cannes, france & minneapolis--(business wire)--progressotm soup drops – the first ever “soup you can suck on” – continued to dominate the cold and flu conversation this week, earning a gold lion for pr and silver lion for brand experience & activation at the 2025 cannes lions international festival of creativity. while most folks flock to the cough drop aisle at the first sign of a cold, this past january, progresso said, “hold my spoon!” and moved out of the soup aisle to offer the classic.
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