Wheaties® celebrates ground-breaking careers and performances by michael phelps and misty may-treanor with limited-edition packages

Minneapolis--(business wire)--the breakfast of champions® is honoring the lifetime accomplishments of two gold medal athletes who have changed and elevated their sports through ground-breaking performances. limited-edition wheaties boxes featuring world-renowned athletes, swimmer michael phelps and professional beach volleyball player misty may-treanor, were officially unveiled today, marking yet another honor for these highly decorated athletes. wheaties is proud to recognize the outstanding career achievements of phelps and may-treanor. wheaties celebrates these athletes and aims to inspire the competitive spirit in everyone. “michael phelps and misty may-treanor have inspired others to get out and achieve their own personal best,” said jim wilson, wheaties marketing. “wheaties is proud to honor them and to fuel athletes everywhere.” a wheaties breakfast provides energy from 100% whole grain flakes. phelps – the most decorated athlete of all time phelps has been making history in the pool since he set his first national record for his age group at the age of 10. since then, he has had many golden moments, most recently adding four gold medals to his collection after top performances in london. his wins there in the 100 meter butterfly and the 200 meter individual medley made him the first male swimmer to earn gold three consecutive times. this american champion has transcended the competitive environment, and the entire world has cheered him on toward never-before-realized accomplishments and honors. “i received a lot of comparisons throughout my career, but i always wanted to be the best that i could be. i wanted to do something that nobody else had done before and i wanted to change the sport of swimming. thanks to wheaties and their support of my foundation, i hope that my accomplishments will help inspire others to pursue their dreams,” said phelps. may-treanor – the winningest female player in volleyball having won more tournaments than any other professional female volleyball player, misty may-treanor is no stranger to winning. a gifted multi-sport athlete, she entered her first volleyball tournament at the young age of eight. in high school, she helped her team to win two state volleyball championships and was named the nation’s best girls volleyball player by usa today. she then went on to lead her college team to an undefeated season. her latest performance in london not only won her team top podium honors, but earned her a spot in history as the first in her sport to win three gold medals. may-treanor is an american champion whose competitive spirit has driven her to great success while inspiring others along the way. “my message to athletes everywhere is to never give up, ever,” said may-treanor. “if someone says you can’t do it, try harder.” these limited-edition wheaties packages will be available nationally beginning next month as the breakfast of champions® continues the ongoing tradition of honoring great american athletes. since its creation in 1924, a wheaties breakfast with 100% whole grain flakes has provided the long lasting energy that athletes look to in order to fuel up in the morning. for more information on our wheaties champions, visit www.wheaties.com. for more information on wheaties visit www.wheaties.com. and, become a breakfast of champions fan on www.facebook.com/wheaties to receive exclusive content and more. the breakfast of champions® and wheaties® are registered trademarks of general mills. wheaties is not an official sponsor or supplier of the u.s. olympic committee. satellite feed times (thursday, aug. 16) 04:00-04:15 et, 09:00-09:15 et, 15:00-15:15 et and 17:00-17:15 et galaxy 3, transponder 6 c band, 9 mhz digital, slot d downlink frequency: 3833.5 vertical symbol rate: 6.1113 fec: ¾ for satellite uplink technical information, please call 612-330-2771 photos/multimedia gallery available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50379126&lang=en
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