General mills advances accelerate strategy with acquisition of whitebridge pet brands' north american premium cat feeding and pet treating business

Minneapolis--(business wire)--general mills, inc. (nyse: gis) today announced it has entered into a definitive agreement to acquire whitebridge pet brands' north american premium cat feeding and pet treating business from nxmh in a transaction valued at $1.45 billion. the business, which includes the tiki pets and cloud star portfolio of brands, is a growth leader in the cat feeding and pet treating segments, which collectively make up $24 billion in retail sales within the broader $52 billion.
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