The restaurant in your refrigerator: help yourself!
Louisville, ky.--(business wire)--dining in can be delicious. and it's a good thing, because in these money- and health-conscious times, many of us are doing it more often. nearly half of americans, or 46 percent, say they're dining out less frequently, according to a 2009 nielsen survey.1 also reflecting a trend toward meals served at home, household spending increased on deli items, fresh seafood and meat, and produce for the year ending september 2009.2 and, as any kid will tell you, some meals at home include leftovers — at least once a week in 77 percent of households, according to a 2010 report by the national grocers association.3 regardless of what you're putting on the dinner table, a key ingredient is convenient food storage. new ge profile™ and ge cafÉ™ bottom-freezer refrigerators not only help preserve your favorite foods for home cooking, they also make it easier than ever for your family to serve themselves — thanks to convenient storage features and an improved ice-and-water-dispenser. convenience and style drive popularity of bottom-freezer refrigerators refrigerators with the freezer on the bottom are increasingly popular, in part because of the convenience they offer in organizing and accessing both fresh and frozen foods. having the fresh food compartment at eye level allows family members to easily help themselves to frequently used fruits and vegetables, deli items and drinks. in the freezer compartment, slide-out drawers and baskets allow a variety of frozen food packages to be seen at a glance and quickly retrieved. "another advantage is that the freezer is wider than in a side-by-side refrigerator," says dan capelle, ge appliances product manager. "the freezer area is the full width of the refrigerator, providing room for larger items, such as a whole turkey, pizzas, a tray of frozen appetizers, or extra bags of ice." sales of bottom-freezer refrigerators increased more than 40 percent in 2010 alone, according to the association of home appliance manufacturers.4 "consumers love not only the convenience, but also the style and appearance of these models," says ge's jeff cooksey, marketing manager for refrigeration. "our new ge profile and ge cafÉ models build on the success of previous years, while adding and enhancing features consumers have told us are important to them." ge's new, taller ice-and-water dispenser makes it easier to "help yourself" helping yourself to fresh, clean ice and water to accompany a meal is quick and easy with ge's new ice-and-water dispenser system. taller than those on previous bottom-freezer models, the dispenser height can accommodate filling everything from pitchers to cooking pots and sports bottles. the dispenser's display area is also easier to read than ever, thanks to a white led readout with a 20 percent larger font.5 a stainless steel overlay, matte silver dispenser well, white led buttons, and a slim new paddle design complete the dispenser's stylish appearance. new dispenser placement adds ice storage, frees up capacity the new line of ge profile and ge cafÉ models also features more capacity for ice storage, thanks to a new design that places the water and ice dispenser in the door of the refrigerator. in addition, this frees up more usable space in the fresh food area. the new line also offers popular features such as:6 full-width adjustable-temperature deli drawer — party trays and larger items fit easily and remain at the ideal temperature. flexible storage — ge's quickspace™ shelf slides out of the way to make room for tall items. exceptional food preservation — climatekeeper™ system with five air sensors and an air tower keeps food garden-fresh longer. crisp, clear lighting — energy-efficient, pinpoint led lighting brightly illuminates the refrigerator interior, while freeing up more usable space for food storage. the new line of ge profile and cafÉ bottom-freezer refrigerators will be available to consumers on may 11, 2011. builders will get a sneak peak at the ge booth at the 2011 nahb international builders' show in orlando, fl. models are available in freestanding, counter-depth, and armoire styles. available models include: ge profile counter-depth models3-door, white or black — model # pfcf1rkz3-door, stainless steel — model # pfcf1rkzss4-door (armoire style), stainless steel — model # pgcs1rkzss ge profile freestanding models3-door, stainless steel — model # pfss5rkzss3-door, white or black — model # fsf5rkz4-door (armoire style), stainless steel — model # pgss5rkzss ge cafÉ modelfreestanding, 3-door, stainless steel — model # cfsp5rkbss visit www.geappliances.com for a complete listing of available ge®, profile and cafÉ refrigerators. 1. http://blog.nielsen.com/nielsenwire/consumer/frugal-consumers-return-to-home-base/ 2. http://blog.nielsen.com/nielsenwire/consumer/frugal-consumers-return-to-home-base/ 3. report sponsored by conagra foods, nga, and supermarketguru http://www.nationalgrocers.org/art/2010ngaconsumer%20panel%20survey%20012810.pdf 4. stevenson monthly american home appliance manufacturers share report. november 2010. 5. compared to previous models. 6. features may vary by model and are not available on all models. friend ge appliances on facebook to view how-to videos, learn about new ge appliances, and join in the discussion with other ge appliance owners. join today and follow @ge_appliances on twitter, or just locate detailed information about our products at www.geappliances.com. about ge appliances & lighting ge appliances & lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. technology innovation and the company's ecomagination (sm) initiative enable ge appliances & lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. general electric (nyse: ge), imagination at work, sells products under the monogram®, profile™, ge®, hotpoint®, reveal® and energy smart® consumer brands, and tetra®, vio™ and immersion® commercial brands. for more information, consumers may visit www.ge.com. photos/multimedia gallery available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6574033&lang=en
