Engine media's umg gaming renews partnership with microsoft's the coalition to continue to serve as the principle esports partner for gears esports after successful season

Toronto, july 22, 2021 /prnewswire/ -- engine media holdings, inc. ("engine" or the "company"; nasdaq: game; tsx-v: game), a company providing sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming data and analytics, and programmatic advertising, today announced that the coalition has renewed its agreement with umg gaming ("umg"), a wholly owned subsidiary of engine, to be the principal esports partner for gears esports for another season. based on the success of season 2, the partnership will continue with umg managing the entire gears esports program including tournament operations, league operations, events, and broadcast operations.
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