Fubotv reports successful results for advertisers adopting unified id 2.0 after becoming first connected tv partner

New york--(business wire)--fubotv inc. (nyse: fubo), the leading sports-first live tv streaming platform, announced today a significant improvement on advertising campaigns transacted using unified id 2.0 (uid 2.0) through the trade desk's platform. the first connected tv (ctv) partner to adopt the open-source, interoperable identity initiative, fubotv has since seen a spend growth rate 112.8% faster than the increase in available impressions. this means advertisers were able to more precisely
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