Fubo enhances ctv advertising measurement with ispot.tv; proves incremental reach beyond traditional linear tv advertising

New york--(business wire)--fubotv inc. (nyse: fubo), the leading sports-first live tv streaming platform, announced today it has partnered with ispot.tv to bolster connected tv (ctv) measurement across its premium video advertising inventory. leveraging ispot's cross-platform tv measurement solution, fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear tv and person-level audience estimates to account for co-viewing. an ispot measur.
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