Marketing campaign relaunches iconic home warranty brand

Memphis, tenn.--(business wire)--frontdoor, inc. (nasdaq: ftdr), the parent company of american home shield, the nation's leading provider of home service warranties, announced a new national marketing campaign that began yesterday. the multi-channel national campaign has a new tagline – “don't worry. be warranty.” – a new brand character – warrantina, played by dratch – and a new website and brand visual identity. “our campaign is all about showing consumers the value of having a home warranty.
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