Forrester's cx summit north america 2024 tackles balancing genai with human capabilities to deliver exceptional customer experiences

Cambridge, mass.--(business wire)--forrester (nasdaq: forr) today announced the full conference agenda for its cx summit north america event being held in nashville, tennessee, and digitally on june 17–20, 2024. according to forrester, 40% of b2c marketing executives in the us were already exploring generative ai (genai) use cases at the end of last year, but as business leaders use this technology to improve customer experiences, amplify marketing efforts, and enhance digital properties, they.
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