Forrester announces full conference agenda for b2b summit north america 2024

Cambridge, mass.--(business wire)--forrester (nasdaq: forr) today announced the full conference agenda for its b2b summit north america event being held in austin, texas, and digitally on may 5–8, 2024. in 2024, b2b marketing, sales, product leaders and their teams are navigating several headwinds, including shifting buying behaviors, evolving customer expectations, and understanding how to best harness data, technology, and generative ai to drive business outcomes. to succeed in this complex e.
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