Forrester: over the next decade, generative ai will be the fulcrum that accelerates business growth

Cambridge, mass.--(business wire)--according to forrester (nasdaq: forr), firms that actively harness generative ai (genai) to enhance experiences, offerings, and productivity will realize outsized growth and will outpace their competition. between july and september 2023, the number of enterprises that are in the experimentation and expansion stages of implementing genai jumped from 62% to 71%, representing one of the fastest mass adoption rates of a new technology in the enterprise. genai suc.
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