Forrester's 2024 planning guides: economic uncertainty tempers 2024 budget expectations — except in technology

Cambridge, mass.--(business wire)--according to forrester's (nasdaq: forr) 2024 planning guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast. additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should consider investing in and experimenting with ai. a versatile ai approach can deliver a broad range.
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