Forrester: more than seventy-five percent of us b2c marketing executives plan to invest in the "metaverse" this year, despite consumer skepticism

Until there is interoperability across immersive platforms, the metaverse doesn't exist and is years away from manifesting cambridge, mass. , march 30, 2022 /prnewswire/ -- new research from forrester (nasdaq: forr) finds that despite its global hype, the metaverse — the 3d experience layer of the internet — is not yet actualized; it will be built out in stages over the next decade.
FORR Ratings Summary
FORR Quant Ranking