Forrester introduces the total experience score: a new metric for measuring the power of a unified brand and customer experience

Nashville & cambridge, mass.--(business wire)--according to forrester's (nasdaq: forr) global total experience score rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and noncustomer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. forrester's research shows that brand experience (bx) and customer experience (cx) are interconnected. to d.
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