Forrester introduces the total experience score: a new metric for measuring the power of a unified brand and customer experience

London--(business wire)--according to forrester's (nasdaq: forr) global total experience score rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. forrester's research shows that brand experience (bx) and customer experience (cx) are interconnected. to drive growth, companie.
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