Forrester: european e-commerce sales to surpass €565 billion by 2029

London--(business wire)--forrester (nasdaq: forr) forecasts that e-commerce sales across the europe-5 economies — france, germany, italy, spain and the uk — will grow at a compound annual growth rate (cagr) of 7.8% over the next five years, increasing from €389 billion in 2024 to €565 billion in 2029. online sales will account for nearly 21% of all retail sales across these five markets by 2029, up from 16% in 2024. factors including a stronger economy, increasing adoption of omnichannel strate.
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