Forrester introduces brand experience index to measure the interconnectedness between brand and customer experience

Cambridge, mass.--(business wire)--according to forrester's (nasdaq: forr) brand and customer experience together power growth research report, a strong brand experience (bx) and customer experience (cx) are crucial drivers to long-term revenue growth. despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth from improving both in tandem. by aligning these two critical dimensions, companies create a seamless, co.
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