Forrester announces full conference agenda for b2b summit north america 2025

Cambridge, mass.--(business wire)--forrester (nasdaq: forr) today announced the full conference agenda for b2b summit north america, being held in phoenix and digitally, march 31–april 3, 2025. today, trends including changing generational buying behaviors, ai's influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations to reevaluate how they interact with buyers and customers. forrester predicts that as millennials and gen z buyers d.
FORR Ratings Summary
FORR Quant Ranking