Forrester's 2025 budget planning guides: leaders across functions, industries, and geographies intend to spend more in 2025

London--(business wire)--according to forrester's (nasdaq: forr) 2025 budget planning guides, leaders intend to spend more in 2025 after a year of restrained budget expectations. despite high interest rates, tight labour markets, and the uncertainty of us elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget increases in the year ahead. pressure to optimise spending and drive efficiencies remains a focus for organisations, however. as.
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