Nba and foot locker announce multiyear partnership

–  partnership cements long-standing relationship, celebrates connection between basketball and sneaker culture – –  collaboration follows the launch of foot locker's "the heart of sneakers" global brand platform – new york , nov. 16, 2023 /prnewswire/ -- the national basketball association (nba) and foot locker, inc. (nyse: fl) today announced a multiyear partnership that makes the global footwear and apparel retailer an official league marketing partner in the u.s. the comprehensive collaboration will engage fans throughout the nba season, including at marquee league events such as nba all-star. foot locker also will receive media exposure across league platforms, including on-court virtual signage during national broadcasts and on league social media channels.
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