Puma and foot locker, inc. expand partnership to reach next-generation customers through basketball and other elevated collaborations

Somerville, mass. & new york--( business wire )--puma, the fastest sports brand in the world, and foot locker, inc. (nyse: fl) ("foot locker"), the new york-based specialty athletic retailer, today announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. the companies also plan to roll out hyper-relevant creator engagements and brand partnerships that specifically resonate with a younger audience.
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