New fis research shows consumers leaning on social media for financial advice, giving banks an opportunity to avoid a generational trust cliff

Jacksonville, fla.--(business wire)--fis® (nyse: fis), a global leader in financial technology, today announced the findings of a comprehensive u.s. consumer research study examining the shifting landscape of generational relationships with financial institutions. the study highlights the increasing challenges traditional banks face in competing to be the voice of authority on personal finances amid rapid technological advancements and economic uncertainty. hashim toussaint, gm of digital and o.
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