Falcon's beyond strikes sweet deal with the hershey company to create new hershey-themed experiential attractions

Orlando--(business wire)--falcon's beyond global, inc. (nasdaq: fbyd) (“falcon's” or the “company”), a global entertainment powerhouse and visionary innovator in immersive storytelling, today announced a licensing agreement with the hershey company (“hershey”). through this expansive contract, falcon's will conceive and develop hershey-branded location based entertainment (lbe) experiences featuring the industry-leading confectionary and snack company's iconic ip, such as hershey's, reese's, jo.
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