Ford hires apple veteran peter stern to lead new era of customer experiences powered by software and services

Dearborn, mich.--(business wire)--ford today named apple veteran peter stern to lead the newly formed ford integrated services, which will create and market valuable software-enabled customer experiences across ford blue, model e and ford pro. stern served as vice president of services at apple for more than six years through january 2023 and was a driving force behind the launch of apple's portfolio of services, including apple tv+, apple news+, apple arcade, apple fitness+, mls season pass an.
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