Ford and forddirect appoint soci as u.s. platform of record for select localized marketing initiatives

San diego , june 23, 2022 /prnewswire/ -- soci inc.   ford motor company  (nyse: f) and their joint venture partner, forddirect, announced today that they have appointed soci as its platform of record for localized marketing, available to all of its ford and lincoln dealerships in the u.s. since the ford family of brands began using the soci platform in february 2022 to manage business listings and social profiles for its dealerships, the automaker has experienced triple digit month-over-month increases in facebook impressions (240%), post volume (288%), and engagements (414%). "as we began to search for a new local marketing platform, we knew we needed a vendor that would offer superior customer support and a seamless experience to improve adoption rates.
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