Express, inc. introduces new direct-to-consumer lifestyle brand upwest

Express, inc. announced the launch of upwest, a new direct-to-consumer, purpose-driven lifestyle brand focused on providing comfort. upwest launches with a well-balanced curation of everyday casual apparel, loungewear, and sleepwear for men and women designed in-house, along with a selection of wellness products and home goods items from third-party vendors. alongside the launch, the company debuts its philanthropic commitment, the upwest foundation, which will donate annually 1% of sales up to $1 million to charitable organizations who share the upwest brand purpose of providing comfort to the body, mind and spirit. for its inaugural year, upwest will support freedom dogs of america, mental health america and random acts. to celebrate the official launch, upwest is embarking on a u.s. regional tour to showcase the upwest cabin, a mobile pop-up concept and relaxation experience event. trailing across major cities such as columbus, chicago, nashville, denver and austin, the experiential tour will provide consumers with a first-hand look into the brand by providing various programming such as yoga, mindful meditation classes, and more. in addition, upwest will partner with random acts to deploy their upwest ‘comfort cases,’ which consist of products and goods that will be donated to local charities in each city.
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