Expedia data reveals the northern lights are the most sought-after experience of 2024 as aurora borealis visibility peaks

Nearly half of americans (42%) dream of aurora chasing this year, eclipsing other bucket list experiences canada, finland and norway boast the most popular destinations for aurora hunters, with expedia searches historically up triple-digits with experts predicting extraordinary aurora visibility in 2024, expedia's northern lights insider guide helps travelers plan their trip seattle , feb. 1, 2024 /prnewswire/ -- this year's hotspots are looking a whole lot cooler with the rise of northern lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. according to a survey commissioned by expedia®, nearly half (42%) of americans will prioritize aurora chasing in the year ahead over other bucket list experiences.
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