E.l.f. skin & billie jean king take center court on the 50th anniversary of “battle of the sexes” for the next generation of women in tennis and in sports

Oakland, calif.--(business wire)--e.l.f. skin and equality champion, billie jean king, are teaming up to commemorate the 50-year milestones of the “battle of the sexes” and equal prize money at the us open. this year marks the golden anniversary of three pivotal moments in sports history: billie jean king's founding of the women's tennis association, her pivotal leadership in 1973 to secure equal prize money for both male and female competitors at the us open, and her iconic victory over former.
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