E.l.f. beauty celebrates sustainability milestone, eliminating 650,000 pounds of packaging material

Oakland, calif.--(business wire)--e.l.f. beauty is celebrating a significant milestone on its sustainability journey, eliminating an estimated 650,000 pounds of packaging material within its namesake e.l.f. cosmetics brand, in addition to receiving three design patents as a result of the company's ‘project unicorn' initiative. project unicorn was designed to elevate e.l.f.'s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging fo
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