E.l.f. cosmetics is first brand to launch shoppable in-stream element on twitch, powered by amazon ads

Oakland, calif.--(business wire)--e.l.f. cosmetics, a brand from e.l.f. beauty (nyse: elf), today announced an innovative partnership with twitch, powered by amazon ads, to become the first brand to run an all-new and native in-stream live-shopping element on the popular streaming service. building on e.l.f.'s popularity with the twitch community, this first-of-its-kind collaboration allows viewers to seamlessly purchase e.l.f. products directly through twitch streams without interrupting their.
ELF Ratings Summary
ELF Quant Ranking