E.l.f. cosmetics launches legal-themed “e.l.f.ino & schmarnes” defending the best of beauty at accessible prices

Oakland, calif.--(business wire)--e.l.f. cosmetics, a brand from e.l.f. beauty (nyse:elf), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” this satirical legal-themed initiative makes the case that it's practically criminal to pay too much for high-quality beauty. starring drag superstar heidi n closet as “e.l.f.ino” and comedian, actor and author matt rife as “schmarnes” the fictional legal duo headlines a playful yet p.
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