E.l.f. joins hello sunshine launch of new, multimedia and experiential brand sunnie—a cultural powerhouse and community built to fuel the next generation of women

Oakland, calif.--(business wire)--e.l.f. (nyse: elf) is partnering with hello sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. the founding principle is that teens and young women need tools – not rules – to succeed without the press.
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