E.l.f. beauty announces definitive agreement to acquire rhode in $1 billion deal

Oakland, calif.--(business wire)---- $elf--e.l.f. beauty (nyse: elf) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by hailey bieber known for its collection of high-performance, skin-focused products. this powerhouse alliance between e.l.f. beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion. the $1 billion deal is comprised of $800 million of con.
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