E.l.f. is the first beauty brand to launch a financial literacy game on roblox

Oakland, calif.--(business wire)--e.l.f. beauty (nyse: elf) is making history as the first-ever beauty brand to launch a financial literacy game on roblox. this experience is specifically designed to empower the roblox community through engaging financial literacy education while fostering self-confidence among players. developed by karta, “fortune island: earn learn flex,” in partnership with chime, a leading financial technology company and the no. 1 most loved banking app1, was created by e.
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