E.l.f. makes a new play on big game viewing to throw the ultimate watch party for the community

Oakland, calif.--(business wire)--the big game is here, and e.l.f. (nyse: elf) is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party “the e.l.f. time show.” the beauty brand known for disrupting norms, shaping culture and connecting communities is committed to meeting every eye, lip and face wherever they are – and research shows that 70% of americans use an average of two or more media platforms during the big game.* all t.
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