E.l.f. expands global reach with retail launches and market growth

Oakland, calif.--(business wire)--e.l.f. is expanding the reach of its unique value proposition, powerhouse innovation and disruptive marketing engine, driven by growth in existing non-u.s. markets and consumer demand in new global regions. currently, e.l.f. has a retail presence in 14 countries, with additional global distribution via eshopworld. in the first quarter of fiscal year 2025, reported last month, non-u.s. markets represented 16% of e.l.f. beauty's total net sales. from a full-year.
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